Google Map Maker is a service launched by Google in June 2008, designed to expand the breadth of the service currently offered by Google Maps. In some countries mapping data is unavailable, and so to combat this problem Google has decided to open up Google Maps to a collaborative community effort in certain territories. The project is similar toOpenStreetMap (OSM), but unlike OSM which provides its map data under a Creative Commons license, Google obtains "... a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute, and create derivative works of the User Submission". The ultimate goal of the project is to acquire sufficient high-quality mapping data to be published and used on the existing Google Maps service. Some contributions have begun to appear on Google Maps, however the changes made in Map Maker are not immediately reflected on Google Maps.
Refer to Innovation Advisor Anahi Ayala Iacucci for this tool.